![CNBC on Twitter: "Roku has taken a 33% to 39% market share every year since 2015. In the first quarter of 2021, Amazon Fire TV tied Roku for No. 1 at 36%. CNBC on Twitter: "Roku has taken a 33% to 39% market share every year since 2015. In the first quarter of 2021, Amazon Fire TV tied Roku for No. 1 at 36%.](https://pbs.twimg.com/media/E4LkBYuXMAA5k3Q.png)
CNBC on Twitter: "Roku has taken a 33% to 39% market share every year since 2015. In the first quarter of 2021, Amazon Fire TV tied Roku for No. 1 at 36%.
![Strategy Analytics: Apple TV holds 2% market share in fragmented streaming devices industry - 9to5Mac Strategy Analytics: Apple TV holds 2% market share in fragmented streaming devices industry - 9to5Mac](https://9to5mac.com/wp-content/uploads/sites/6/2020/09/Figure_1._Global_TV_Streaming_Platforms_Share_of_Devices_in_Use_Q1_2020.jpg?quality=82&strip=all&w=1000)
Strategy Analytics: Apple TV holds 2% market share in fragmented streaming devices industry - 9to5Mac
![Roku Stretches Lead As #1 Streaming TV Platform in US After Record Q1 Performance: Strategy Analytics | Business Wire Roku Stretches Lead As #1 Streaming TV Platform in US After Record Q1 Performance: Strategy Analytics | Business Wire](https://mms.businesswire.com/media/20190626005529/en/730033/5/Untitled-2.jpg)
Roku Stretches Lead As #1 Streaming TV Platform in US After Record Q1 Performance: Strategy Analytics | Business Wire
![OTT boxes, smart TVs lead connected devices market | Media Analysis | Business | News | Rapid TV News OTT boxes, smart TVs lead connected devices market | Media Analysis | Business | News | Rapid TV News](https://www.rapidtvnews.com/images/2018/06/ampere_OTbox14June2018.jpg)